Shaping healthy and sustainable food systems with behavioural food policy | Zendy

Lucia A. Reisch | Zendy

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Shaping healthy and sustainable food systems with behavioural food policy

Author(s) -

Lucia A. Reisch

Publication year - 2021

Publication title -

european review of agricultural economics

Language(s) - English

Resource type - Journals

SCImago Journal Rank - 1.4

H-Index - 60

eISSN - 1464-3618

pISSN - 0165-1587

DOI - 10.1093/erae/jbab024

Subject(s) - nudge theory , behavioural economics , acknowledgement , choice architecture , heuristics , perspective (graphical) , context (archaeology) , food security , economics , default , behavioral economics , food systems , public economics , food choice , marketing , management science , environmental economics , computer science , business , psychology , microeconomics , social psychology , artificial intelligence , computer security , medicine , paleontology , agriculture , ecology , finance , pathology , biology , operating system

This paper focuses on policies that are enlightened by behavioural insights (BIs), taking decision-makers’ biases and use of heuristics into account and utilising a people-centric perspective and full acknowledgement of context dependency. Considering both the environmental and pandemic crises, it sketches the goal of resilient food systems and describes the contours of behavioural food policy. Conceptually built on BIs derived from behavioural economics, consumer research and decision science, such an approach systematically uses behavioural policies where appropriate and most cost-effective. BI informed tools (nudges) can be employed as stand-alone instruments (such as defaults) or used to improve the effectiveness of traditional policy tools.

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