Adoption of outgroup norms provides evidence for social transmission in perinatal care practices among rural Namibian women | Zendy

Renée V. Hagen | Zendy; Brooke A. Scelza | Zendy

Open Access

Adoption of outgroup norms provides evidence for social transmission in perinatal care practices among rural Namibian women

Author(s) -

Renée V. Hagen,

Brooke A. Scelza

Publication year - 2020

Publication title -

evolution medicine and public health

Language(s) - English

Resource type - Journals

SCImago Journal Rank - 1.427

H-Index - 22

ISSN - 2050-6201

DOI - 10.1093/emph/eoaa029

Subject(s) - outgroup , psychology , transmission (telecommunications) , medicine , nursing , family medicine , social psychology , electrical engineering , engineering

How do new ideas spread in social groups? We apply the framework of cultural evolution theory to examine what drives change in perinatal care norms among Himba women in the Kunene region of Namibia. Access to formal medical care is on the rise in this region, and medical workers regularly visit communities to promote WHO-recommended perinatal care practices. This study investigates how various forms of social transmission affect women's uptake of medical recommendations concerning perinatal care.

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