Open AccessReply to Tucker et al
Author(s) -
Scott D. Rhodes,
Thomas P. McCoy,
Amanda E. Tanner,
Jason Stowers,
Laura H. Bachmann,
Annie L. Nguyen,
Michael W. Ross
Publication year - 2016
Publication title -
clinical infectious diseases
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 3.44
H-Index - 336
eISSN - 1537-6591
pISSN - 1058-4838
DOI - 10.1093/cid/ciw298
Subject(s) - men who have sex with men , medicine , social media , transgender , intervention (counseling) , human immunodeficiency virus (hiv) , mass media , social marketing , gerontology , family medicine , randomized controlled trial , gender studies , advertising , psychiatry , world wide web , sociology , syphilis , surgery , pathology , computer science , business
TO THE EDITOR—We read with great interest the letter by Tucker et al [1] regarding our report outlining the outcomes from our social media intervention designed to increase human immunodeficiency virus (HIV) testing among men who have sex with men (MSM) and transgender persons [2]. Tucker et al suggest that our study is not unique given research that has been conducted using mass media and social marketing approaches. What made our study unique was that our intervention was implemented within 4 well-established social media websites (ie, dating or “hook-up” sites) that are commonly used for social and sexual networking among some MSM and transgender persons and not designed for intervention delivery, our evaluation included a rigorous randomized community trial, and our outcomes were favorable.
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