Persuading People to Drink Less Alcohol: The Role of Message Framing, Temporal Focus and Autonomy | Zendy

Susan Churchill | Zendy; Louisa Pavey | Zendy; Donna C. Jessop | Zendy; Paul Sparks | Zendy

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Persuading People to Drink Less Alcohol: The Role of Message Framing, Temporal Focus and Autonomy

Author(s) -

Susan Churchill,

Louisa Pavey,

Donna C. Jessop,

Paul Sparks

Publication year - 2016

Publication title -

alcohol and alcoholism

Language(s) - English

Resource type - Journals

SCImago Journal Rank - 0.747

H-Index - 99

eISSN - 1464-3502

pISSN - 0735-0414

DOI - 10.1093/alcalc/agw033

Subject(s) - autonomy , framing (construction) , psychology , social psychology , health promotion , health communication , developmental psychology , medicine , public health , political science , engineering , nursing , communication , structural engineering , law

Health information can be used to try to persuade people to follow safe drinking recommendations. However, both the framing of information and the dispositional characteristics of message recipients need to be considered. An online study was conducted to examine how level of autonomy moderated the effect on drinking behaviour of gain- and loss-framed messages about the short- vs. long-term consequences of alcohol use.

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