Open AccessThe Relationships Between Alcohol Source, Autonomy in Brand Selection, and Brand Preference Among Youth in the USA
Author(s) -
Sarah P. Roberts,
Michael Siegel,
William DeJong,
Timothy S. Naimi,
David H. Jernigan
Publication year - 2014
Publication title -
alcohol and alcoholism
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.747
H-Index - 99
eISSN - 1464-3502
pISSN - 0735-0414
DOI - 10.1093/alcalc/agu034
Subject(s) - respondent , psychology , advertising , preference , alcohol , social psychology , business , biology , mathematics , statistics , biochemistry , political science , law
We aimed to describe the sources from which youth in the USA commonly obtain alcohol, their role in selecting the brands they drink and the relationship of these variables to their indicated alcohol brand preferences.
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