16 for the Price of 10: Effects of a Ban on Multi-Buy Alcohol | Zendy

Jonathan Chick | Zendy

AI Assistant Blog Pricing

Home ZAIA Blog

Open Access

16 for the Price of 10: Effects of a Ban on Multi-Buy Alcohol

Author(s) -

Jonathan Chick

Publication year - 2012

Publication title -

alcohol and alcoholism

Language(s) - English

Resource type - Journals

SCImago Journal Rank - 0.747

H-Index - 99

eISSN - 1464-3502

pISSN - 0735-0414

DOI - 10.1093/alcalc/ags005

Subject(s) - alcohol , unit price , unit of alcohol , alcohol consumption , business , consumption (sociology) , marketing , economics , advertising , monetary economics , microeconomics , chemistry , social science , biochemistry , sociology

Multi-buy is one method by which retailers discount alcoholic beverage sales. It is common in the UK. A Scottish ban on multi-buys had an immediate impact on sales. Because other methods for lowering price as a marketing tool will be used, the longer-term impact is unknown. Legislating a minimum price per unit of alcohol may have a longer lasting effect on overall alcohol consumption.

The content you want is available to Zendy users.

Already have an account? Click here to sign in.

Having issues? You can contact us here

Accelerating Research