Recruitment and Enrollment of a National Sample of Transgender Youth via Social Media: Experiences from Project Moxie | Zendy

Michael Miller-Perusse | Zendy; Keith J. Horvath | Zendy; Tanaka Chavanduka | Zendy; Rob Stephenson | Zendy

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Recruitment and Enrollment of a National Sample of Transgender Youth via Social Media: Experiences from Project Moxie

Author(s) -

Michael Miller-Perusse,

Keith J. Horvath,

Tanaka Chavanduka,

Rob Stephenson

Publication year - 2019

Publication title -

transgender health

Language(s) - English

Resource type - Journals

SCImago Journal Rank - 1.242

H-Index - 20

eISSN - 2688-4887

pISSN - 2380-193X

DOI - 10.1089/trgh.2018.0062

Subject(s) - referral , transgender , social media , sample (material) , psychology , intervention (counseling) , family medicine , medical education , advertising , medicine , political science , business , psychiatry , chemistry , chromatography , psychoanalysis , law

This report compares social media strategies for enrolling transgender youth (TY) into online HIV prevention research. Over 12 months, 202 TY enrolled in Project Moxie, a randomized trial of an at-home HIV testing intervention. Free Craigslist advertisements showed promising success in enrolling TY, especially those of color. Paid Facebook advertising was successful in reaching a large sample of TY, as was participant referral. This supports previous literature suggesting peer referral as an effective strategy for reaching TY. High levels of attempted fraud were detected and mitigated. Findings demonstrate that recruitment and enrollment of a diverse TY sample is possible online.

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