Open AccessService Design Attributes Affecting Diabetic Patient Preferences of Telemedicine in South Korea
Author(s) -
Ha Young Park,
YuCheong Chon,
Jongsu Lee,
Ie-jung Choi,
KunHo Yoon
Publication year - 2011
Publication title -
telemedicine and e-health
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.951
H-Index - 73
eISSN - 1556-3669
pISSN - 1530-5627
DOI - 10.1089/tmj.2010.0201
Subject(s) - telemedicine , service (business) , scope (computer science) , service delivery framework , business , willingness to pay , conjoint analysis , service provider , service design , mixed logit , marketing , logistic regression , medicine , health care , computer science , economics , preference , microeconomics , programming language , economic growth
Attempts to introduce telemedicine in South Korea have failed mostly, leaving critical questions for service developers and providers about whether patients would be willing to pay for the service and how the service should be designed to encourage patient buy-in. In this study, we explore patients' valuations and preferences for each attribute of telemedicine service for diabetes management and evaluate patient willingness to pay for specific service attributes.