Service Design Attributes Affecting Diabetic Patient Preferences of Telemedicine in South Korea | Zendy

Hayoung Park | Zendy; YuCheong Chon | Zendy; Jongsu Lee | Zendy; Ie-jung Choi | Zendy; KunHo Yoon | Zendy

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Service Design Attributes Affecting Diabetic Patient Preferences of Telemedicine in South Korea

Author(s) -

Hayoung Park,

YuCheong Chon,

Jongsu Lee,

Ie-jung Choi,

KunHo Yoon

Publication year - 2011

Publication title -

telemedicine journal and e-health

Language(s) - English

Resource type - Journals

SCImago Journal Rank - 0.951

H-Index - 73

eISSN - 1556-3669

pISSN - 1530-5627

DOI - 10.1089/tmj.2010.0201

Subject(s) - telemedicine , service (business) , scope (computer science) , service delivery framework , conjoint analysis , willingness to pay , business , service provider , service design , mixed logit , marketing , logistic regression , medicine , health care , computer science , economics , preference , microeconomics , programming language , economic growth

Attempts to introduce telemedicine in South Korea have failed mostly, leaving critical questions for service developers and providers about whether patients would be willing to pay for the service and how the service should be designed to encourage patient buy-in. In this study, we explore patients' valuations and preferences for each attribute of telemedicine service for diabetes management and evaluate patient willingness to pay for specific service attributes.

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