Facebook Advertising for Disseminating Early Psychosis Education to the Chinese-Speaking General Public | Zendy

Benjamin K.P. Woo | Zendy

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Facebook Advertising for Disseminating Early Psychosis Education to the Chinese-Speaking General Public

Author(s) -

Benjamin K.P. Woo

Publication year - 2019

Publication title -

health equity

Language(s) - English

Resource type - Journals

SCImago Journal Rank - 0.826

H-Index - 9

ISSN - 2473-1242

DOI - 10.1089/heq.2018.0087

Subject(s) - dissemination , psychology , psychosis , advertising , descriptive statistics , information dissemination , psychiatry , political science , business , computer science , statistics , mathematics , world wide web , law

Purpose: To explore the role of Facebook advertisement in disseminating first-episode psychosis knowledge to the Chinese-speaking general public. Methods: A Facebook advertisement, linked to an external YouTube education video on first-episode psychosis, was displayed for 48 h. Metrics such as number of unique individuals reached, the number of engagements, the engagement rate (engagements/reaches), and the cost per post engagement were recorded. Data were analyzed using descriptive statistics. Results: Facebook advertisement reached a total of 252 unique viewers and prompted 66 post engagements. Conclusion: Facebook advertisement was able to target younger Chinese-speaking individuals at risk of developing early psychosis.

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