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Purpose: To measure disparities in exposure to food/beverage websites by Hispanic youth. Methods: Observational study using market research panel data compared frequency and time spent visiting food/beverage websites and the Internet overall for Hispanic and non-Hispanic children (6-11 years) and youth (6-17 years). Results: Hispanic children and youth, particularly Spanish-speaking youth, were less likely to visit the Internet overall, but more likely to visit food/beverages websites, compared with their non-Hispanic peers. Conclusions: Food and beverage company websites disproportionately appeal to Hispanic youth. Public health advocates and companies should take action to reduce Hispanic youth exposure to unhealthy food marketing online.

Hispanic Youth Visits to Food and Beverage Company Websites