Sign and Share: What Influences Our Participation in Online Microvolunteering | Zendy

Stacey A. Mackay | Zendy; Katherine M. White | Zendy; Patricia L. Obst | Zendy

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Sign and Share: What Influences Our Participation in Online Microvolunteering

Author(s) -

Stacey A. Mackay,

Katherine M. White,

Patricia L. Obst

Publication year - 2016

Publication title -

cyberpsychology behavior and social networking

Language(s) - English

Resource type - Journals

SCImago Journal Rank - 1.199

H-Index - 143

eISSN - 2152-2723

pISSN - 2152-2715

DOI - 10.1089/cyber.2015.0282

Subject(s) - formality , theory of planned behavior , normative , psychology , social psychology , computer assisted web interviewing , perception , norm (philosophy) , normative social influence , sign (mathematics) , control (management) , computer science , political science , statistics , mathematics , artificial intelligence , neuroscience , law , mathematical analysis

Microvolunteering is bite-size volunteering with no commitment to repeat and minimum formality, involving short and specific actions. Online microvolunteering occurs through an internet-connected device. University students' online microvolunteering decisions were investigated using an extended theory of planned behavior (TPB) comprising attitudes and normative and control perceptions, with the additional variables of moral norm and group norm. Participants (N = 303) completed the main TPB questionnaire and 1-month follow-up survey (N = 171) assessing engagement in online microvolunteering. Results generally supported standard and additional TPB constructs predicting intention. Intention predicted behavior. The findings suggest an important role for attitudes and moral considerations in understanding what influences this increasingly popular form of online activity.

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