What Do Women Really Want? Lessons for Breastfeeding Promotion and Education | Zendy

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What Do Women Really Want? Lessons for Breastfeeding Promotion and Education

Author(s) -

Amy Brown

Publication year - 2016

Publication title -

breastfeeding medicine

Language(s) - English

Resource type - Journals

SCImago Journal Rank - 0.661

H-Index - 45

eISSN - 1556-8342

pISSN - 1556-8253

DOI - 10.1089/bfm.2015.0175

Subject(s) - breastfeeding , breastfeeding promotion , promotion (chess) , medicine , health promotion , nursing , family medicine , pediatrics , public health , political science , politics , law

Promoting breastfeeding is a strategic priority, but breastfeeding rates remain low in the United Kingdom. Women value breastfeeding promotion and education, but a different strategy may be needed to continue to raise breastfeeding rates. New mothers, as the experts, are best placed to inform these changes. The current study explored new mothers' attitudes toward breastfeeding education and promotion, evaluating experiences and examining ideas for change.

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