Open AccessMillennial behavior to use Grab and OVO in their activities
Author(s) -
R. Nurcahyo,
R. Christian,
Djody,
M. A. Tuori,
D. A. Irawan
Publication year - 2021
Publication title -
iop conference series. earth and environmental science
Language(s) - English
Resource type - Journals
eISSN - 1755-1307
pISSN - 1755-1315
DOI - 10.1088/1755-1315/729/1/012086
Subject(s) - nonprobability sampling , in ovo , credibility , affect (linguistics) , structural equation modeling , sample (material) , psychology , social psychology , computer science , medicine , communication , environmental health , political science , embryo , population , chemistry , chromatography , machine learning , law , biology , microbiology and biotechnology
This research aims to understand the factors that affect users’ actual usage of server-based electronic money. This research is done because there are people who do not feel the benefits of using GrabPay by OVO. This research uses a quantitative method by conducting questionnaires and using the Structural Equation Model (SEM) in AMOS. Questionnaires are distributed in South Tangerang using a purposive sampling method with a sample size of 184 respondents. The result of this research is various significances of direct and indirect effect between perceived ease of use, perceived credibility, and behavioral intention towards actual usage. In comparison, perceived usefulness is not significant to behavioral intention and actual usage of the millennial user of GrabPay by OVO in South Tangerang.