A Review and Framework for Thinking about the Drivers of Prosocial Consumer Behavior
Author(s) -
Katherine White,
Rishad Habib,
Darren W. Dahl
Publication year - 2019
Publication title -
journal of the association for consumer research
Language(s) - English
Resource type - Journals
eISSN - 2378-1823
pISSN - 2378-1815
DOI - 10.1086/706782
Subject(s) - prosocial behavior , white (mutation) , psychology , consumer behaviour , advertising , social psychology , sociology , business , biochemistry , chemistry , gene
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