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Introduction to the Special Issue: Goals and Motivation
Author(s) -
Uzma Khan,
Ayelet Fishbach,
Ravi Dhar
Publication year - 2018
Publication title -
journal of the association for consumer research
Language(s) - English
Resource type - Journals
eISSN - 2378-1823
pISSN - 2378-1815
DOI - 10.1086/701525
Subject(s) - psychology , marketing , business

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