Open AccessDoing It the Hard Way: How Low Control Drives Preferences for High-Effort Products and Services
Author(s) -
Keisha M. Cutright,
Adriana Samper
Publication year - 2014
Publication title -
journal of consumer research
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 8.916
H-Index - 179
eISSN - 1537-5277
pISSN - 0093-5301
DOI - 10.1086/677314
Subject(s) - feeling , control (management) , work (physics) , marketing , face (sociological concept) , perceived control , business , psychology , social psychology , economics , sociology , engineering , management , mechanical engineering , social science
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