Consumer Health under the Scope | Zendy

Christine Moorman | Zendy

AI Assistant Blog Pricing

Home ZAIA Blog

Open Access

Consumer Health under the Scope

Author(s) -

Christine Moorman

Publication year - 2002

Publication title -

journal of consumer research

Language(s) - English

Resource type - Journals

SCImago Journal Rank - 8.916

H-Index - 179

eISSN - 1537-5277

pISSN - 0093-5301

DOI - 10.1086/339928

Subject(s) - scope (computer science) , psychology , consumer research , public relations , advertising , political science , marketing , sociology , business , computer science , programming language

This essay offers two new lenses for studying consumer health. Theories of psychoimmunology and institutional environments bring a wider array of individual, social, cultural, and organizational drivers into view, and they expose how higher-stakes and more typical consumer activities involve important health issues. This more complex accounting reveals that not only is health a critical issue for many topics in the field but that consumer research can make important contributions to the study of health and the resolution of health problems.

The content you want is available to Zendy users.

Already have an account? Click here to sign in.

Having issues? You can contact us here

Accelerating Research