A Dynamic Attribute Satiation Model of Variety-Seeking Behavior | Zendy

Leigh McAlister | Zendy

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A Dynamic Attribute Satiation Model of Variety-Seeking Behavior

Author(s) -

Leigh McAlister

Publication year - 1982

Publication title -

journal of consumer research

Language(s) - English

Resource type - Journals

SCImago Journal Rank - 8.916

H-Index - 179

eISSN - 1537-5277

pISSN - 0093-5301

DOI - 10.1086/208907

Subject(s) - operationalization , variety (cybernetics) , preference , consumption (sociology) , consumer choice , key (lock) , consumer behaviour , psychology , econometrics , computer science , social psychology , microeconomics , economics , artificial intelligence , sociology , epistemology , social science , philosophy , computer security

This paper presents a model of individual consumer choice for separate choice occasions. Contrary to the notion that each choice is essentially independent of its predecessors, dependence is proposed as the key to variety-seeking behavior. As an individual's consumption history evolves, the pattern of attribute accumulations changes, leading to preference for items rich in different attributes at different points in time. The model is operationalized using soft drink consumption diaries, and predicts choices better than a model that ignores choice dependence.

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