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Consumer Research and the Evaluation of Information Disclosure Requirements: The Case of Truth in Lending
Author(s) -
George S. Day,
William K. Brandt
Publication year - 1974
Publication title -
journal of consumer research
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 8.916
H-Index - 179
eISSN - 1537-5277
pISSN - 0093-5301
DOI - 10.1086/208578
Subject(s) - situational ethics , process (computing) , consumer information , consumer behaviour , business , marketing , full disclosure , consumer protection , psychology , computer science , social psychology , commerce , computer security , operating system
This article evaluates the impact of Truth in Lending (TIL) disclosures on consumer search and credit usage behavior, and how the effects vary by market segment. Consumer behavior concepts were used to guide the development of a comprehensive model of the consumer credit decision process, which specified the intervening effects of TIL and the situational constraints which tended to limit the use of TIL information.

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