On the Future of the Austrian Tele-Shopper

Electronic commerce recently has become a heavily discussed possibility to use the Internet. In particular tele-shopping is seen as one of the most interesting features of networks. Since the treatment of all relevant topics concerning tele-shopping (namely who, when, why, what and how) would go far beyond the scope of the paper, the focus of this article will be on the WHO. This question is investigated with respect to the technological and demographic situation in Austria. The result of these considerations will be a realistical assessement of the future role of the Austrians as tele-shoppers in European electronic commerce.