Determinants of Instructors' Intentions to Teach Online Courses: A Cross-Cultural Perspective.

This study explored three major determinants of instructors' intentions to teach online courses in the United States and South Korea. In addition, it tested the moderating effect of country on instructors' responses and the effect of control variables such as discipline, rank, gender, and tenure status on participants' responses. The findings of this study revealed that subjective norm had a positive and significant impact on instructors' intentions in both countries. While communication efficiency had a positive and significant impact on American instructors, flexibility had a positive and significant impact on Korean instructors. The results also indicated that while the control variables had no impact on American instructors' responses, discipline and instructor rank had significant impacts on Korean instructors' responses.