A natural experiment of social network formation and dynamics
Author(s) -
Tuan Q. Phan,
Edoardo M. Airoldi
Publication year - 2015
Publication title -
proceedings of the national academy of sciences
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 5.011
H-Index - 771
eISSN - 1091-6490
pISSN - 0027-8424
DOI - 10.1073/pnas.1404770112
Subject(s) - observational study , natural (archaeology) , randomized experiment , psychological intervention , causal structure , computer science , scale (ratio) , intervention (counseling) , causal model , social network (sociolinguistics) , social network analysis , natural experiment , dynamics (music) , data science , psychology , cognitive psychology , geography , mathematics , social media , pedagogy , psychiatry , statistics , quantum mechanics , cartography , world wide web , physics , archaeology
Social networks affect many aspects of life, including the spread of diseases, the diffusion of information, the workers' productivity, and consumers' behavior. Little is known, however, about how these networks form and change. Estimating causal effects and mechanisms that drive social network formation and dynamics is challenging because of the complexity of engineering social relations in a controlled environment, endogeneity between network structure and individual characteristics, and the lack of time-resolved data about individuals' behavior. We leverage data from a sample of 1.5 million college students on Facebook, who wrote more than 630 million messages and 590 million posts over 4 years, to design a long-term natural experiment of friendship formation and social dynamics in the aftermath of a natural disaster. The analysis shows that affected individuals are more likely to strengthen interactions, while maintaining the same number of friends as unaffected individuals. Our findings suggest that the formation of social relationships may serve as a coping mechanism to deal with high-stress situations and build resilience in communities.
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