Endorsement liability: Putting your good name at risk | Zendy

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Endorsement liability: Putting your good name at risk

Author(s) -

R AICHER

Publication year - 2001

Publication title -

aesthetic surgery journal

Language(s) - English

Resource type - Journals

SCImago Journal Rank - 1.528

H-Index - 58

eISSN - 1527-330X

pISSN - 1090-820X

DOI - 10.1067/maj.2001.118061

Subject(s) - medicine , liability , commission , subject (documents) , advertising , law , business , library science , political science , computer science

Endorsements designed to sell products are most effective when the endorser is a celebrity or an expert. If such endorsements contain misrepresentations, the endorser risks personal liability. For products related to health and safety, endorsements are subject to evaluation by reliable independent sources. In a number of high-profile cases, the Federal Trade Commission determined that endorsers must have a reasonable basis for their representations. (Aesthetic Surg J 2001;21:373-374.).

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