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Integration fuzzy analytic network process (ANP) and SWOT business strategy for the development of small and medium enterprises (SME)
Author(s) -
Bain Khusnul Khotimah,
Firli Irhamni,
Yeni Kustiyahningsih
Publication year - 2017
Publication title -
aip conference proceedings
Language(s) - English
Resource type - Conference proceedings
SCImago Journal Rank - 0.177
H-Index - 75
eISSN - 1551-7616
pISSN - 0094-243X
DOI - 10.1063/1.4994458
Subject(s) - swot analysis , business , revenue , production (economics) , position (finance) , industrial organization , risk analysis (engineering) , computer science , marketing , finance , economics , macroeconomics
Business competition is one risk factor for Small and Medium Enterprises (SME) to set up good management in handling the risk of loss. This proposed research will look for criteria that influence the occurrence of damages based on data from by Cooperative and SME on Batik Madura. Method approach which used Fuzzy Analytic Network Process (FANP) as the weight of interest in decision support systems. Factor analysis of the level losses will influence the performance in the business sector. SWOT analysis combined with FANP method to determine the most appropriate development strategy to be applied industry. From the results of SWOT analysis and FANP, it was found the strategy of the best development to apply business strategy. The raw materials and human resources are available to increase the production capacity of the test results of SWOT analysis SME on Batik Madura. The result measurement of SME are always favourable the position, because the value is well resulted production and the amount is stable reve...

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