Open AccessFive areas to advance branding theory and practice
Author(s) -
T.C. Melewar,
Bang Nguyen
Publication year - 2014
Publication title -
journal of brand management
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.784
H-Index - 50
eISSN - 1479-1803
pISSN - 1350-231X
DOI - 10.1057/bm.2014.31
Subject(s) - employer branding , brand management , corporate branding , brand equity , brand experience , brand loyalty , business , product strategy , brand strategy , marketing , management theory , work (physics) , marketing management , product management , place branding , brand awareness , management , engineering , political science , new product development , economics , tourism , mechanical engineering , law
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