Neuromarketing in the making: Enactment and reflexive entanglement in an emerging field
Author(s) -
Tanja Schneider,
Steve Woolgar
Publication year - 2015
Publication title -
biosocieties
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.723
H-Index - 28
eISSN - 1745-8560
pISSN - 1745-8552
DOI - 10.1057/biosoc.2015.37
Subject(s) - neuromarketing , reflexivity , field (mathematics) , cognitive science , epistemology , psychology , negotiation , performativity , process (computing) , data science , computer science , sociology , neuroscience , social science , philosophy , mathematics , pure mathematics , operating system
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