Innovation capability, marketing capability and firm performance: A two-nation study of China and Korea | Zendy

Xina Yuan | Zendy; Sohyoun Shin | Zendy; Xinming He | Zendy; Sang Yong Kim | Zendy

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Innovation capability, marketing capability and firm performance: A two-nation study of China and Korea

Author(s) -

Xina Yuan,

Sohyoun Shin,

Xinming He,

Sang Yong Kim

Publication year - 2016

Publication title -

asian business and management

Language(s) - English

Resource type - Journals

SCImago Journal Rank - 0.529

H-Index - 20

eISSN - 1476-9328

pISSN - 1472-4782

DOI - 10.1057/abm.2015.17

Subject(s) - asian culture , china , business , international business , industrial organization , marketing , guanxi , economics , management , political science , ethnology , law , history

This research empirically tests the effects of two critical organisational capabilities – innovation capability (IC) and marketing capability (MC) – on firm performance in two Asian nations: China and Korea. Drawing on institutional theory and the strategic-fit paradigm, we suggest that capability requirements may vary across different institutional environments for superior performance. Using data of 385 firms in China and 280 firms in Korea, this research finds that generally both capabilities positively influence firm performance; IC is more important in Chinese market, while MC is more vital for firms competing in Korea

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