Open AccessPrivate companies’ change management under innovation-driven Thailand 4.0 context in the Bangkok Area
Author(s) -
Kawinphat Lertpongmane
Publication year - 2021
Publication title -
e3s web of conferences
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.203
H-Index - 22
eISSN - 2555-0403
pISSN - 2267-1242
DOI - 10.1051/e3sconf/202128404012
Subject(s) - context (archaeology) , business , sample (material) , population , qualitative property , marketing , quantitative research , statistics , geography , sociology , environmental health , medicine , chemistry , mathematics , archaeology , chromatography , anthropology
The purposes of this research were; (1) to study the factors affecting the change management of private companies in the Bangkok area under the context of Thailand 4.0 driven by innovation and (2) to propose a development guideline for the change management of private companies in the Bangkok area under the context of Thailand 4.0 driven by innovation. The sample population in this study was 400 private company employees and 4 private company executives in the Bangkok area. This is a hybrid research study which combined qualitative and quantitative research methods, including interviews with private company executives, research for data from technical documents, and the use of a questionnaire as a quantitative instrument. The statistics for data analysis included Percentage, Mean, Standard Deviation, T-test, One-way ANOVA, and Multiple Regression.