The cost-effectiveness of removing television advertising of high-fat and/or high-sugar food and beverages to Australian children | Zendy

Anne Magnus | Zendy; Michelle M. Haby | Zendy; Rob Carter | Zendy; Boyd Swinburn | Zendy

Open Access

The cost-effectiveness of removing television advertising of high-fat and/or high-sugar food and beverages to Australian children

Author(s) -

Anne Magnus,

Michelle M. Haby,

Rob Carter,

Boyd Swinburn

Publication year - 2009

Publication title -

international journal of obesity

Language(s) - English

Resource type - Journals

SCImago Journal Rank - 1.663

H-Index - 225

eISSN - 1476-5497

pISSN - 0307-0565

DOI - 10.1038/ijo.2009.156

Subject(s) - medicine , childhood obesity , environmental health , body mass index , obesity , cost–benefit analysis , randomized controlled trial , consumption (sociology) , intervention (counseling) , gerontology , overweight , nursing , ecology , social science , surgery , pathology , sociology , biology

To model the health benefits and cost-effectiveness of banning television (TV) advertisements in Australia for energy-dense, nutrient-poor food and beverages during children's peak viewing times.

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