Social networks and neural receptivity to persuasive health messages. | Zendy

Prateekshit Pandey | Zendy; Yoona Kang | Zendy; Nicole Cooper | Zendy; Matthew Brook O’Donnell | Zendy; Emily B. Falk | Zendy

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Social networks and neural receptivity to persuasive health messages.

Author(s) -

Prateekshit Pandey,

Yoona Kang,

Nicole Cooper,

Matthew Brook O’Donnell,

Emily B. Falk

Publication year - 2021

Publication title -

health psychology

Language(s) - English

Resource type - Journals

SCImago Journal Rank - 1.548

H-Index - 164

eISSN - 1930-7810

pISSN - 0278-6133

DOI - 10.1037/hea0001059

Subject(s) - closeness , psycinfo , psychology , ventromedial prefrontal cortex , receptivity , social network (sociolinguistics) , social psychology , persuasion , mental health , developmental psychology , social media , medicine , cognition , prefrontal cortex , medline , psychiatry , mathematical analysis , mathematics , political science , law

Health-related norms in social networks can influence whether people are open to health behavior change. Yet, little is known about how social networks relate to the ways individual brains respond to persuasive health messaging. The current study focuses on ventromedial prefrontal cortex (VMPFC) activity as an index of neural receptivity to health messages that may be related to behavior change. The study tested whether health-related norms and perceived physical activity levels within participants' social networks are associated with neural receptivity to health messages.

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