Warmth and competence: A content analysis of photographs depicting American presidents. | Zendy

Eric Hehman | Zendy; Elana Graber | Zendy; Lindsay H. Hoffman | Zendy; Samuel L. Gaertner | Zendy

AI Assistant Blog Pricing

Home ZAIA Blog

Open Access

Warmth and competence: A content analysis of photographs depicting American presidents.

Author(s) -

Eric Hehman,

Elana Graber,

Lindsay H. Hoffman,

Samuel L. Gaertner

Publication year - 2011

Publication title -

psychology of popular media culture

Language(s) - English

Resource type - Journals

SCImago Journal Rank - 0.848

H-Index - 12

eISSN - 2160-4142

pISSN - 2160-4134

DOI - 10.1037/a0026513

Subject(s) - competence (human resources) , content analysis , psychology , content (measure theory) , social psychology , sociology , social science , mathematical analysis , mathematics

The current research examines whether images presented alongside online articles might systematically vary in how political targets are presented. We focus our analyses on how presidents who either share or do not share political orientations with Internet media outlets are portrayed along the dimensions of warmth and competence, qualities highly prized in leadership and effectively conveyed in facial images. Four hundred twenty-two images from five online media outlets were coded for warmth and competence. Media outlets sharing political orientations with a target portrayed them as more warm and competent than targets of another orientation. The viability of this effect as a potential mechanism to influence readers of online articles is discussed.

The content you want is available to Zendy users.

Already have an account? Click here to sign in.

Having issues? You can contact us here

Accelerating Research