Manuscript Titles: How to Capture Readers and Enhance Citations

W a scientific manuscriptstill the primary route by which research is disseminated to the broader communityrequires extreme attention to ensure that results are reported both fully and concisely. During manuscript preparation, it is all too easy to focus on specific details: a compelling Introduction that succinctly identifies the open question motivating the manuscript, a carefully written Experimental Section, with protocols reported to ensure reproducibility, excellent graphics (see DOI: 10.1021/ jz500997e and DOI: 10.1021/acs.chemmater.6b00306) that convey the data clearly, precisely, and efficiently, and a thoughtful Results and Discussion section that accurately describes and contextualizes the work. With such laser-like focus, it is easy to forget that potential readers first encounter a paper without closely examining its details. Instead, they read the title and probably glance at the Table of