Open AccessA letter by the Regional Editor for Oceania: China and wine: Its impact on the global wine trade
Author(s) -
Larry Lockshin
Publication year - 2014
Publication title -
wine economics and policy
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.854
H-Index - 22
eISSN - 2213-3968
pISSN - 2212-9774
DOI - 10.1016/j.wep.2014.04.001
Subject(s) - wine , china , grape wine , consumption (sociology) , business , economics , agricultural economics , geography , food science , social science , sociology , archaeology , chemistry
China׳s growing wine consumption is having a major effect on the global trade in wine. Growing awareness and consumption of grape-based wine in China has moved from a small number of very wealthy and often older buyers to an increasing number of younger, middle-class consumers. In this editorial, I will explore some of the effects I think this growing market is having on the wine trade and how this shapes the future research agenda for wine business related to China
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