Advertising, Microtargeting and Social Media | Zendy

Oana Luiza Barbu | Zendy

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Advertising, Microtargeting and Social Media

Author(s) -

Oana Luiza Barbu

Publication year - 2014

Publication title -

procedia - social and behavioral sciences

Language(s) - English

Resource type - Journals

ISSN - 1877-0428

DOI - 10.1016/j.sbspro.2014.12.284

Subject(s) - context (archaeology) , social media , market segmentation , advertising , internet privacy , personalized marketing , public relations , business , marketing , sociology , computer science , political science , digital marketing , world wide web , history , archaeology , business to government , return on marketing investment

This paper is aimed at microtargeting and its implications in promoting strategies in the present consumerist society. We look at it firstly through definitions, then through specific, personalized implementing in regards to client need and finally in the context of the ethic issues implicated in utilizing personal information in specific segmenting of the public

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