The Relationship between Internal Branding and Organizational Citizenship Behaviour: The Mediating Role of Person-organization Fit | Zendy

Gaye Özçelik | Zendy; Mine Afacan Fındıklı | Zendy

Open Access

The Relationship between Internal Branding and Organizational Citizenship Behaviour: The Mediating Role of Person-organization Fit

Author(s) -

Gaye Özçelik,

Mine Afacan Fındıklı

Publication year - 2014

Publication title -

procedia - social and behavioral sciences

Language(s) - English

Resource type - Journals

ISSN - 1877-0428

DOI - 10.1016/j.sbspro.2014.09.127

Subject(s) - organizational citizenship behavior , psychology , citizenship , social psychology , organizational commitment , political science , politics , law

This study is an effort to examine an association between Internal Branding (IB) and Organizational Citizenship Behavior (OCB) with the mediator role of a Person-Organization fit (P-O fit). The main goal is to integrate internal branding and organizational citizenship behavior and reveal the potential relationships between the two constructs. A survey questionnaire form was used to collect data and 349 employees, who currently work in an organization, participated in the study. The findings showed that there is a significant association between internal branding and organizational citizenship behavior. On the other hand, it was found that person-organization fit does not mediate the relationship between internal branding and citizenship behaviour

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