Political Marketing Strategy of Jakarta Governor Election in The 2012s | Zendy

Dharma Tintri Ediraras | Zendy; Dewi Agushinta R | Zendy; Ary Natalina | Zendy; Winda Widya | Zendy

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Political Marketing Strategy of Jakarta Governor Election in The 2012s

Author(s) -

Dharma Tintri Ediraras,

Dewi Agushinta R,

Ary Natalina,

Winda Widya

Publication year - 2013

Publication title -

procedia - social and behavioral sciences

Language(s) - English

Resource type - Journals

ISSN - 1877-0428

DOI - 10.1016/j.sbspro.2013.06.480

Subject(s) - governor , politics , focus (optics) , political science , general election , public relations , advertising , marketing , public administration , business , law , engineering , aerospace engineering , physics , optics

Party caders in election systems are important, focus of attention of the media, public and fellow politicians. When there is a change in party targeting, academic analysis has tended to focus on the “elective ability” of the new candidates as the reason for the change, and debated their potential success in improving the campaign performance of electoral. This paper, however, looks beyond these criterions for the winner” strategy (Jokowi-Ahok), and offers an analysis of their team success performance using a broader political marketing framework of Jakarta's Governor election held in twice laps, July and September 2012s

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