Using Group Brainstorming in Industrial Design Context: Factors Inhibit and Exhibit | Zendy

Amer Shakir Zainol | Zendy; Wan Zaiyana Mohd Yusof | Zendy; Khairul Anwar Mastor | Zendy; Zuraidah Mohd Sanusi | Zendy; Norazan Mohamed Ramli | Zendy

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Using Group Brainstorming in Industrial Design Context: Factors Inhibit and Exhibit

Author(s) -

Amer Shakir Zainol,

Wan Zaiyana Mohd Yusof,

Khairul Anwar Mastor,

Zuraidah Mohd Sanusi,

Norazan Mohamed Ramli

Publication year - 2012

Publication title -

procedia - social and behavioral sciences

Language(s) - English

Resource type - Journals

ISSN - 1877-0428

DOI - 10.1016/j.sbspro.2012.07.010

Subject(s) - brainstorming , apprehension , context (archaeology) , productivity , production (economics) , group (periodic table) , psychology , business , marketing , economics , geography , cognitive psychology , microeconomics , chemistry , archaeology , organic chemistry , macroeconomics

Brainstorming is a series of procedures designed to maximize the productivity of groups. This study examines two main factors, production loss and ownership of the topic that influence the performance in group brainstorming. 115 groups from 6 different universities have participated in this experiment study. The data is analyzed at group-level. Results reveal that production blocking is negatively related to the group brainstorming performance whereas evaluation apprehension is positively related to the performance of group brainstorming. Ownership of the topic is related to the performance too. The results are of potential interest to industrial design context, educators, and researchers

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