The Behaviour of Consumer Society in Consuming Food at Restaurants and Cafes | Zendy

Sri Wahyuni Astuti | Zendy; Himasari Hanan | Zendy

AI Assistant Blog Pricing

Home ZAIA Blog

Open Access

The Behaviour of Consumer Society in Consuming Food at Restaurants and Cafes

Author(s) -

Sri Wahyuni Astuti,

Himasari Hanan

Publication year - 2012

Publication title -

procedia - social and behavioral sciences

Language(s) - English

Resource type - Journals

ISSN - 1877-0428

DOI - 10.1016/j.sbspro.2012.04.207

Subject(s) - consumption (sociology) , preference , advertising , atmosphere (unit) , commodity , marketing , business , food preference , psychology , consumer behaviour , sociology , food science , geography , economics , social science , chemistry , finance , meteorology , microeconomics

Commodity consumption behaviour in eating places is heavily influenced by design factors, either its atmosphere or serving facilities. The preferences of eating places are influenced by the social class of people. The study aims to gain insight on people's behaviour at restaurants and cafes associated with the design of the eating places. Based on the observations made on three eating places, there are different eating place preference behaviours. Besides its design and facilities, however, there are two types of eating places, which are used either to consume the food served or to enjoy the atmosphere of the place

The content you want is available to Zendy users.

Already have an account? Click here to sign in.

Having issues? You can contact us here

Accelerating Research