The Impact of Atmospheric Stimuli of Stores on Human Behavior | Zendy

Astrid Kusumowidagdo | Zendy; Agus Sachari | Zendy; Pribadi Widodo | Zendy

AI Assistant Blog Pricing

Home ZAIA Blog

Open Access

The Impact of Atmospheric Stimuli of Stores on Human Behavior

Author(s) -

Astrid Kusumowidagdo,

Agus Sachari,

Pribadi Widodo

Publication year - 2012

Publication title -

procedia - social and behavioral sciences

Language(s) - English

Resource type - Journals

ISSN - 1877-0428

DOI - 10.1016/j.sbspro.2012.02.123

Subject(s) - interior design , affect (linguistics) , exploratory research , path (computing) , computer science , mathematics , architectural engineering , engineering , psychology , communication , sociology , anthropology , programming language

This study of how the atmospheric stimuli of stores can affect human behavior (of customers and employees) was divided into two stages. In the first stage, an exploratory research design was used to identify the attributes of the exogenous variables, namely the store exterior, store interior, interior layout, interior displays and human variables. The attributes obtained were then used to conduct the second stage of study using path analysis. The effect of the store on the behavior of customers was determined by the general interior and interior display, while the behavior of the employees was determined by the interior, the interior lay out and the interior display

The content you want is available to Zendy users.

Already have an account? Click here to sign in.

Having issues? You can contact us here

Accelerating Research