Neuroentrepreneurship a new paradigm in the management science | Zendy

Jarosław Korpysa | Zendy

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Neuroentrepreneurship a new paradigm in the management science

Author(s) -

Jarosław Korpysa

Publication year - 2020

Publication title -

procedia computer science

Language(s) - English

Resource type - Journals

SCImago Journal Rank - 0.334

H-Index - 76

ISSN - 1877-0509

DOI - 10.1016/j.procs.2020.09.309

Subject(s) - computer science , entrepreneurship , paradigm shift , context (archaeology) , process (computing) , data science , cognition , knowledge management , management science , cognitive science , engineering ethics , epistemology , psychology , neuroscience , political science , paleontology , philosophy , law , economics , biology , engineering , operating system

The primary objective of the paper is to present the essence of the new paradigm in the management science, which is neuroentrepreneurship. This objective determined the paper’s layout. In the first part, the theories of entrepreneurship are presented, including the context of research on entrepreneurship. In the second part, the techniques of cognitive neuroscience are described, which are used to determine the impact of thought processes on the recognition and use of a business opportunity by an entrepreneur. This part also analyses the new paradigm of management sciences, i.e. neuroentrepreneurship. In this respect, the most important achievements of science in diagnosing the impact of neuronal impulses on the entrepreneurial process are presented.

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