Determinants of the trademark in Colombia: a panel data application | Zendy

Cindy Paola Leal | Zendy; Jenny-Paola Lis-Gutiérrez | Zendy; Carolina Henao-Rodríguez | Zendy; Melissa Lis-Gutiérrez | Zendy

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Determinants of the trademark in Colombia: a panel data application

Author(s) -

Cindy Paola Leal,

Jenny-Paola Lis-Gutiérrez,

Carolina Henao-Rodríguez,

Melissa Lis-Gutiérrez

Publication year - 2020

Publication title -

procedia computer science

Language(s) - English

Resource type - Journals

SCImago Journal Rank - 0.334

H-Index - 76

ISSN - 1877-0509

DOI - 10.1016/j.procs.2020.07.020

Subject(s) - trademark , panel data , computer science , investment (military) , production (economics) , econometrics , industrial organization , accounting , business , economics , macroeconomics , law , operating system , politics , political science

The purpose of this paper is to establish the variables that explain the behavior of trademark applications in Colombia between 2012 and 2016. For the analysis, a fixed effects model with robust panel errors was used, for which a determination coefficient of 99% was obtained. From these, it was possible to establish that the number of patent applications, the number of industrial design applications, the number of establishments, professional technical and technological salaries of permanent production or indefinite term contracts, departmental GDP, national investment in administration and other support activities, sales of companies in the country and advertising expenditures are significant to explain the number of trademark applications.

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