The impact of self-control on search behavior | Zendy

Hongen Gu | Zendy; Katsutoshi Yada | Zendy

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The impact of self-control on search behavior

Author(s) -

Hongen Gu,

Katsutoshi Yada

Publication year - 2019

Publication title -

procedia computer science

Language(s) - English

Resource type - Journals

SCImago Journal Rank - 0.334

H-Index - 76

ISSN - 1877-0509

DOI - 10.1016/j.procs.2019.09.387

Subject(s) - computer science , order (exchange) , key (lock) , control (management) , product (mathematics) , search cost , customer to customer , customer retention , marketing , business , computer security , artificial intelligence , microeconomics , service (business) , geometry , mathematics , finance , economics , service quality

The purpose of this research is to clarify what impact the regulatory resources of the customer have on search behavior and the resultant search benefit. Regulatory resources of the customer engendered by failure of self-control on the part of the customer change along with the string of purchase decisions made in-store. This paper examines the impact of these changes on search behavior in order to present suggestions for more efficient business. It also clarifies the fact that there are differences in search behavior and search benefits depending on the customer and their varying regulatory resources. Discoveries made in this research are provided to store managers as key suggestions on layout, in-store promotions, and strategic pricing for product categories.

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