Effect of Social Media Connectivity on Success of Crowdfunding Campaigns | Zendy

Harmeet Kaur | Zendy; Jaya Gera | Zendy

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Effect of Social Media Connectivity on Success of Crowdfunding Campaigns

Author(s) -

Harmeet Kaur,

Jaya Gera

Publication year - 2017

Publication title -

procedia computer science

Language(s) - English

Resource type - Journals

SCImago Journal Rank - 0.334

H-Index - 76

ISSN - 1877-0509

DOI - 10.1016/j.procs.2017.11.435

Subject(s) - social media , computer science , raising (metalworking) , media campaign , fetch , outcome (game theory) , scale (ratio) , success factors , advertising , business , public relations , political science , world wide web , oceanography , physics , geometry , mathematics , mathematical economics , quantum mechanics , geology , business administration

Raising funds successfully is crucial for a crowdfunding campaign. To make a campaign successful, it is important to publicize and promote it on a large scale over social media. So, this study investigates social media as a tool to promote, publicize and fetch funds for crowdfunding campaigns. Creator’s activities and connectivity with various social media platforms is examined to learn their impact on success. A model, based ontweet messages and other social media connectivity, is designed to predict the success outcome of a campaign. Proposed model works with 76.7% accuracy. This study confirms that social interaction and connectivity have a positive impact on the success of a campaign.

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