Architecting a Geo-Enabled CRM: the Way to Seamless Integration | Zendy

Vladislav Abdulmyanov | Zendy; Alexander Sivtsov | Zendy; Nikita Fomichyov | Zendy

AI Assistant Blog Pricing

Home ZAIA Blog

Open Access

Architecting a Geo-Enabled CRM: the Way to Seamless Integration

Author(s) -

Vladislav Abdulmyanov,

Alexander Sivtsov,

Nikita Fomichyov

Publication year - 2017

Publication title -

procedia computer science

Language(s) - English

Resource type - Journals

SCImago Journal Rank - 0.334

H-Index - 76

ISSN - 1877-0509

DOI - 10.1016/j.procs.2017.08.257

Subject(s) - computer science , scope (computer science) , system integration , integration platform , software engineering , process management , data science , database , business , programming language

In the paper the problem of geo-marketing and multiple CRM systems integration is considered in scope of small developers’ team with extremely limited resources. Several alternative CRM systems were assessed for being a candidate as an initial targeting platform for geomarketing integration. These out-of-the-box CRM solutions were chosen to be assessed against developed criteria to determine how good it fits developers’ constraints.

The content you want is available to Zendy users.

Already have an account? Click here to sign in.

Having issues? You can contact us here

Accelerating Research