Verification of Kando Requirements in the Kando Understanding Support Process Using DOE and Bioinstrumentation

Understanding customer requirements is most important for a conceptual design. Successful companies are providing the highest quality service by which customer receives a satisfaction through the Kando experience. Thus, an element of customer satisfaction is necessary for the great success in business. Therefore, authors have proposed the Idea Creation Support System (ICSS) — for an idea creation to the Kando understanding process through WOM (Word Of Mouth) effectiveness. In this paper, we propose an assessment system of the Kando understanding support process through the V-model with V&V (Verification & Validation) of this process for ICSS. We confirmed the desirable process for drawing the Kando requirement and the activation of a left side prefrontal area showed the positive expectation for a scene which assumed from a Kando requirement through the V-model with V&V as the assessment system