Innovative Design Thinking for Breakthrough Product Development | Zendy

Stephen C.-Y. Lu | Zendy; Ang Liu | Zendy

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Innovative Design Thinking for Breakthrough Product Development

Author(s) -

Stephen C.-Y. Lu,

Ang Liu

Publication year - 2016

Publication title -

procedia cirp

Language(s) - English

Resource type - Journals

SCImago Journal Rank - 0.683

H-Index - 65

ISSN - 2212-8271

DOI - 10.1016/j.procir.2016.07.034

Subject(s) - abstraction , proposition , computer science , process (computing) , product (mathematics) , new product development , simple (philosophy) , task (project management) , systems engineering , programming language , industrial engineering , manufacturing engineering , engineering drawing , engineering , mathematics , epistemology , philosophy , geometry , marketing , business

Concept generation is the most critical task in breakthrough product development. This paper presents an Innovative Design Thinking (IDT) framework that models concept generation as a proposition-making activity according to the formation definition of logic propositions. IDT formalizes designers’ verbal statements as either analytic or synthetic propositions through a cyclic operation of “specify-ideate-validate” at each abstraction level to generate a design concept which is logically feasible, functionally simple, and physically certain. Then, IDT guides designers through a zigzagging process which repeats the same cyclic operation at progressively less abstract levels to complete concept generation. Details of this cyclic operation and the zigzagging process are explained in this paper with an illustrative example presented

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