An approach to patronymic names as a resource for familiness and as a variable for family business identification | Zendy

Fernando Olivares Delgado | Zendy; Alberto Pinillos-Laffón | Zendy; María Teresa Benlloch-Osuna | Zendy

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An approach to patronymic names as a resource for familiness and as a variable for family business identification

Author(s) -

Fernando Olivares Delgado,

Alberto Pinillos-Laffón,

María Teresa Benlloch-Osuna

Publication year - 2016

Publication title -

european journal of family business

Language(s) - English

Resource type - Journals

eISSN - 2444-8788

pISSN - 2444-877X

DOI - 10.1016/j.ejfb.2016.06.001

Subject(s) - identification (biology) , family business , resource (disambiguation) , humanities , business , marketing , art , computer science , biology , computer network , botany

This paper aims to hint at a theory of family business naming. Besides, it puts forward two kinds of practical proposals. The former intends to integrate the patronymic name as an intangible resource for corporate brand management, in addition to family branding and familiness. The latter proposals aim at including the patronymic company name in Spanish as a variable in research methods on family business identification

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