Open AccessThe economics of advertising: Where's the data?
Author(s) -
Richard T. Rogers,
Robert J. Tokle
Publication year - 1995
Publication title -
review of industrial organization
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.385
H-Index - 58
eISSN - 1573-7160
pISSN - 0889-938X
DOI - 10.1007/bf01024301
Subject(s) - rivalry , advertising , vendor , census , marketing , economics , advertising research , business , microeconomics , sociology , population , demography
Advertising, product differentiation, manufacturing industries,
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