Open AccessAmbush Marketing & the Mega-Event Monopoly
Author(s) -
Andre M. Louw
Publication year - 2012
Publication title -
asser international sports law series
Language(s) - English
Resource type - Book series
eISSN - 2215-003X
pISSN - 1874-6926
DOI - 10.1007/978-90-6704-864-4
Subject(s) - mega , monopoly , event (particle physics) , business , advertising , political science , marketing , economics , market economy , physics , quantum mechanics , astronomy
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