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Customer Relationship Management
Author(s) -
V. Kumar,
Werner Reinartz
Publication year - 2012
Publication title -
springer texts in business and economics
Language(s) - Uncategorized
Resource type - Book series
eISSN - 2192-4341
pISSN - 2192-4333
DOI - 10.1007/978-3-642-20110-3
Subject(s) - business , process management

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